The offer was 0% interest rate, but who would believe that? There’s no such thing as free money, there must be a catch! So we created CASH LOAN WITHOUT A CATCH campaign. Our protagonist was the most literal man in the world who explained the offer using literal meaning of idioms and catch-phrases. On digital, in order to present the same concept adjusted to specifics of the media, we invited our followers to send us their favorite idioms so we can illustrate them. Great results of the campaign with over 14,000 unique visits, 346 posts with idioms, and 170,000 people reached!