Every winter Coke inspires us to explore, create, taste and share that very special holiday feeling. That was the spirit our e-card conveyed to all of its recipients. People that would receive and send the e-card lived in different countries, and they all had different personalities, tastes and interests.That is why we created a card that can be customized, by choosing from different holiday-themed, pre-defined elements.

REACH 28 countries of the CCHBC Group as initial point and many more reached by the cards sent from those countries.