In order to build awareness and achieve high sales targets, Piraeus bank needed to make a significant shift both in product portfolio and communication. Therefore, it has signed a 2 year contract with Serbian Basketball Federation. In order to link every activity and create synergy, we came up with an integrated communication platform and a unified look and feel of every campaign. In the first year of sponsorship, our ROI through PR media value and brand visibility was 155% with sales results high above the target.