Basketball federation Serbia Sponsorship - Piraeus Bank
In order to build awareness and achieve high sales targets, Piraeus bank needed to make a signiﬁcant shift both in product portfolio and communication. Therefore, it has signed a 2 year contract with Serbian Basketball Federation. In order to link every activity and create synergy, we came up with an integrated communication platform and a uniﬁed look and feel of every campaign. In the ﬁrst year of sponsorship, our ROI through PR media value and brand visibility was 155% with sales results high above the target.