Through a #KampanjaNaDar initiative we were lucky enough to get the chance to work for EkoBag – an ecological social enterprise/cooperative, producing bags out of recycled PVC foil used for billboards. We provided EkoBag with a new visual identity, promotional photographic and video material, company web-site, e-mail address and Social Media. We also mounted a creative OOH campaign of our own – literally portraying how a billboard can be recycled into a bag. The billboard was strategically placed at the entrance to Novi Beograd – home to the business community, our main TA. That same billboard was later recycled into gift-bags for the guests of Kaktus Festival, accompanied by creative leaflets made out of PVC billboard foil.