Crédit Agricole had a relatively small percentage of market share and a media budget that didn’t allow continuity. Facing a strong competition from other banks with aggressive advertising of similar services and benefits, we had a task to create a campaign which would really stand out. We came up with a funny, attention grabbing campaign that stood out in the commercial block on TV, but also in other channels including digital and radio. Our communication of the offer was unique, but clearly highlighted the product benefits at the same time.