Vip launched Gaming Prepaid SIM – a unique concept specifically dedicated to gamers, with aded value related to their favorite games. It was our task to deliver a tightly targeted digital-only campaign that speaks to the gamer community, in a language they know and appreciate. Our media split included a first ever display placement on Twitch, Instagram Video & Canvas Ads, as well as a Youtube preroll. A live three match tournament with prominent Youtubers was organized to maximise reach within the community, with original Riot merchandise awards for players and fans.