We recognized Gen Z’s growing fascination with Eastern culture and reimagined Guarana’s iconic identity to match it. The result is Guarana Azijana, an energy drink inspired by Asian culture with a Serbian twist. The campaign came to life through an anime-style TV spot, manga-inspired posters and TikTok content blending Serbian and Asian cultural influences. A bold cultural mix that resonated fast, becoming the No.1 flavored energy drink just three months after launch.