We turned Heineken Champions League football sponsorship into an unforgettable experience by constructing our very  own football field twice in two days and two cities, Novi Sad and Niš.
We created an opportunity for fans to savor their favorite sport in true Heineken style – with the finest taste, the best company and an electrifying atmosphere in the stands.  And in addition to the field, they had could explore the Heineken Football Museum, play a sports quiz and enjoy Heineken while watching the Champions League matches.
In this way, we delivered a premium experience to football aficionados, underscoring once again the strong connection between Heineken and the world of footbal.