Mladi Heroji Platform - Telenor
We ware tasked in creating a new, long-term prepaid platform for Telenor, which included developing positioning and communication strategy, as well as all creative. The agency delivered #mladiheroji (young heroes) – a major shift from previous communication and a move forth from the industry prepaid communication template. We focused on real-life young heroes and their inspiring and energetic stories. It proved to be the sort of content our target group could relate to, and made product offering, which fits perfectly into their lives, a natural part of the story. A partnership with Vice was launched as well, where our heroes’ stories were further explored and the reach and relevance of our communication intensified.