Together with Telenor, we have conceptualized and launched a new SOHO platform – Moja Firma. Working on the insight that small business owners are at once bosses and employees in their own firms, in the TVC we presented our hero doing all the things in his business literary by himself (he is waiter, chef, supplier, supervisor, bartender, delivery guy – all at once). Moja Firma is there to make life at least a bit easier for these stressed out entrepreneurs.