We put the iconic owl in the spotlight, changing the shape of its eyes and giving it much more space. In that way, the owl seems darker and fiercer, thus more appealing to older consumers. Furthermore, we color-coded each sub-brand, adding small details that accentuate the taste, making a strong portfolio differentiation. To accompany the new look, we have launched “Stickerana”, one of the first viber sticker activations on the market.