Positioning Campaign - Dijamant majonez

Dijamant mayonnaise, category leader and household name, needed a new communication platform, positioning slogan and 360 campaign execution, with an aim to appeal both to the older, loyal consumers and the younger, more progressive switchers. We delivered a platform based on the legendary status the brand enjoys as part of cross-generational traditions and executed it in a fresh, more contemporary manner. Dijamant is not only a Legend of great taste, but a guardian of beloved family traditions, as well.