We were tasked with rebranding VODAVODA and reintroducing it to the market. The challenge lied in the strong general perception that it is a nicely packaged product of a lower quality. We decided to put focus on the fact that VODAVODA was the only artesian water on the market – a fact that was never convincingly communicated before. The claim “I look unique because I am unique” and the visuals accentuating VODAVODA’s origin and purity, further enforced the notion that VODAVODA is as premium on the inside, as it is on the outside. As a result of the campaign, VODAVODA sales rose 63% compared to the same period the previous year, with no change in distribution.