Our task was to change the perception of the brand (cold, distant and pushy) and win the hearts of the average consumer. We needed to find the right balance – to remain in the field of sports and active living, and yet make the brand accessible and relatable to all. We found the key in Nataša Kovačević – the perfect brand ambassador. We told her life story as it really happened, while making it our brand story at the same time. Her story, while unique, is also relatable: it is inspiring and empowering to know that we all have the inner strength within us and if we tap into it we can truly be unstoppable, just like water.