Repositioning Campaign - Aqua Viva

Our task was to change the perception of the brand (cold, distant and pushy) and win the hearts of the average consumer. We needed to find the right balance – to remain in the field of sports and active living, and yet make the brand accessible and relatable to all. We found the key in Nataša Kovačević – the perfect brand ambassador. We told her life story as it really happened, while making it our brand story at the same time. Her story, while unique, is also relatable: it is inspiring and empowering to know that we all have the inner strength within us and if we tap into it we can truly be unstoppable, just like water.