The goal of the campaign was to remind people to stop for a second, look around them, and first of all wish a happy New Year to the person that deserves it the most – themselves. Via Social Media, we invited followers to tell us why they are proud of themselves. We rewarded the most creative responses, and turned their messages into digital greeting cards, illustrated by Zombijana. We witnessed the most emotional moments, we were proud because our followers shared some of their most sincere truths with us, and we concluded that in 2021. all of us were really, really great, and we have many reasons to walk into 2022. with a smile on our faces.