With summer approaching and everyone in search of the most refreshing drink, Campari introduced it’s new cocktail – Campari Tonic! To celebrate it’s arrival, ’’Unlock the Unexpected’’ communication platform was launched, and there were many unexpected twists about it. We’ve organized an event in Tranzit bar, one of Belgrade’s hot-spots, for everyone to experience the new cocktail, which was accompanied by a great DJ team – Girl Panic, as well as a lively performance by Mirror Crew. Leading up to the event, we have launched a new Campari Instagram profile in collaboration with a prominent local photographer. Instagram was used as a main communication channel to reach a niche audience through its unique concept and detailed targeting. With a club packed with preferred brand consumers, Unlock the Unexpected was an experience to remember.